Privacy Policy
Last Updated: November 15, 2025
This Privacy Policy describes how Palmway Apparel (the “Brand”), operated by Everflow Commerce LLC (“we,” “us,” or “our”), collects, uses, and shares your personal information when you visit or make a purchase from www.palmwayapparel.com (the “Site”), use our services, or otherwise interact with us (collectively, the “Services”).
References to “you” or “your” mean any user of the Services, including customers, visitors, or other individuals whose information we collect. Please read this Privacy Policy carefully.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business practices, legal requirements, or operational needs. Any updates will be posted on this page with a revised “Last Updated” date, and additional notice will be provided where required by law.
How We Collect and Use Personal Information
To operate and improve our Services, we collect personal information from different sources. The type of information we collect depends on how you interact with our Site.
In addition to the purposes listed below, we may use personal information to communicate with you, enhance our Services, comply with legal obligations, enforce our policies, and protect our business, users, and partners.
Personal Information We Collect
“Personal information” refers to information that identifies, relates to, or can reasonably be linked to you.
Information You Provide to Us
- Contact details such as your name, email address, phone number, and mailing address.
- Order and transaction information including billing and shipping details, payment confirmation, and purchase history.
- Account information such as login credentials and security-related data.
- Shopping activity including viewed products, cart contents, saved preferences, reviews, referrals, gift cards, or loyalty-related information.
- Customer support communications and information you choose to share when contacting us.
Some features require certain personal information. If you choose not to provide it, some Services may not function properly.
Information Collected Automatically
We automatically collect information about how you interact with our Site using cookies and similar technologies (“Usage Data”). This may include IP address, browser type, device information, pages viewed, and interaction data.
Information from Third Parties
- Ecommerce and technology providers that support our Site, such as Shopify.
- Payment processors that securely handle payment transactions.
- Analytics and marketing partners that help us improve performance and advertising relevance.
Information received from third parties is handled in accordance with this Privacy Policy.
How We Use Personal Information
- Providing Products and Services: To process payments, fulfill orders, manage accounts, arrange shipping, and handle returns or exchanges.
- Marketing and Promotions: To send promotional messages and display relevant advertising, subject to your preferences and applicable law.
- Security and Fraud Prevention: To protect our Site, detect suspicious activity, and maintain a secure shopping environment.
- Customer Support and Improvements: To respond to inquiries and improve our Services and user experience.
Cookies and Tracking Technologies
We use cookies and similar technologies to operate our Site, remember preferences, analyze traffic, and personalize content. For more information about cookies used by Shopify-powered stores, please visit https://www.shopify.com/legal/cookies.
You can manage cookie preferences through your browser settings. Disabling cookies may affect certain features of the Site.
Where applicable, we honor Global Privacy Control (GPC) signals. Other “Do Not Track” signals may not be recognized.
Sharing of Personal Information
We may share personal information in the following circumstances:
- With service providers who assist with payment processing, fulfillment, analytics, customer support, and website operations.
- With marketing and advertising partners, subject to their own privacy policies.
- With affiliates or corporate partners as part of normal business operations.
- To comply with legal obligations or in connection with a business transaction.
We do not use or disclose sensitive personal information for profiling or inference purposes without your consent.
Third-Party Websites
Our Site may contain links to third-party websites. We are not responsible for their privacy practices or content. Please review their privacy policies before submitting personal information.
Children’s Privacy
The Services are not intended for children under 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us to request deletion.
Data Security and Retention
We take reasonable steps to protect personal information, but no method of transmission or storage is completely secure. We retain personal information only as long as necessary for business and legal purposes.
Your Privacy Rights
Depending on your location, you may have rights to access, correct, delete, or restrict the use of your personal information, and to opt out of certain data uses.
Requests can be submitted by contacting us using the details below. We may need to verify your identity before responding.
International Data Transfers
Your information may be stored or processed outside your country of residence. Where required, appropriate safeguards are used for international data transfers.
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us:
Brand: Palmway Apparel
Company: Everflow Commerce LLC
Email: support@palmwayapparel.com
Address: 1255 Lyon Way Dr, Lawrenceville, GA 30044, United States
For the purposes of applicable data protection laws, Everflow Commerce LLC is the data controller for personal information collected through Palmway Apparel unless otherwise stated.